Film Portal: Batman (1989) Pt. 2

BY JASON DAVIS

Film Portal is where through calculated time travel we look back at a particular film’s journey from page to screen and the effects its had on pre-historic societies. Today we continue with the timeless classic Batman from 1989. You can read Part 1 here.

 

Promotion
If you were too young to witness Batmania in the summer of 1989 (or perhaps not even born yet!), then it’s somewhat difficult to convey the sheer hysteria the film caused. Every where you turned something, someone, somewhere had the Bat logo on them. The iconic Bat symbol from the movie poster was plastered everywhere from billboards in American cities, to Prince’s number #1 soundtrack on Billboard.

Click to make life size!

 

The Batman brand was so powerful, and recognizable that it was applied to everything from cola, to toys, to cereal and video games.

 

Michael Keaton and Batman creator Bob Kane

Legacy
Batman was the first film to gross $100 million in its first ten days of release. Ultimately it made over $400 million off a budget of just under $50 million. Up until The Dark Knight, Batman was the largest grossing film based on a DC Comics property. The film also won an Oscar for Art Direction and was nominated for various other awards including the Golden Globes and the BAFTA. It also drummed up over $150 million in video sales. But its true legacy lies in reinvigorating the DC Comics publishing wing, paving the way for Batman: The Animated Series, and most importantly creating a cinematic representation of a comic book hero that is serious, dark, action packed and thoroughly entertaining – a formula that bears repeating.

 

All images courtesy of Warner Bros Pictures

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